Jan Philipp Graesch, Prof. Dr. Susanne Hensel-Borner & Prof. Dr. Jorg Henseler
INFORMATION TECHNOLOGY AND MARKETING - AN IMPORTANT PARTNERSHIP FOR DECADES
The enabling technologies that emerged from information technology (IT) have had a considerable influence upon the development of marketing tools, and marketing has become digitalized by adopting these technologies over time.. [...] Read more
Daniel Broby
FINANCIAL TECHNOLOGY AND THE FUTURE OF BANKING
This paper presents an analytical framework that describes the business model of banks. It draws on the classical theory of banking and the literature on digital transforÂmation. It provides an explanation for existing trends and, by extending the theory of the banking firm, it [...] Read more
Omar H. Fares, Irfan Butt & Seung Hwan Mark Lee
UTILIZATION OF ARTIFICIAL INTELLIGENCE IN THE BANKING SECTOR: A SYSTEMATIC LITERATURE REVIEW
This study provides a holistic and systematic review of the literature on the utilization of artificial intelligence (AI) in the banking sector since 2005. In this study, the authors examined 44 articles through a [...] Read more
Oyewole Olubukola Sarah, Frankline C.S.A. Okeke, Idume Gabriel Isu, Dr. Azuka Tina Nwobodo, Ezeilo Chinonye Beatrice & Gloria Oluchukwu Okeke
MODERATING EFFECT OF BOARD SIZE ON FIRM LEVERAGE AND FINANCIAL REPORTING OF QUOTED NIGERIAN INSURANCE COMPANIES
This study analyzes the moderating effect of board size on firm leverage and financial reporting timeliness of quoted Nigerian insurance companies from 2009-2021. The data were sourced from the financial [...] Read more
Allyana Infante, & Rahayu Mardikaningsih
THE POTENTIAL OF SOCIAL MEDIA AS A MEANS OF ONLINE BUSINESS PROMOTION
Business activities using internet technology are an innovative way of conducting company activities. By utilizing internet technology, companies can conduct various business activities electronically such as [...] Read more
Dr. Dorathy Akpan & Dan, Patrick B. S.
FINANCIAL DERIVATIVE AND THE PERFORMANCE OF LISTED BANKS IN NIGERIA WITH INTERNATIONAL AUTHORIZATION
The study examined the effect of financial derivatives on financial performance in Nigeria drawing samples from commercial banks quoted on the floor of the Nigerian stock exchange market. [...] Read more
Dr. Aniuga Chukwuma, Dr. Okonkwo Raphael Valentine & Dr. Okolo Amaka Nwakaego
INFLUENCE OF DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE ON ECONOMIC DEVELOPMENT IN NIGERIA
The objective of this study was to examine how digital marketing and artificial intelligence influence economic development in Nigeria. Two theories guided this study: Marketing Automation Theory and The Schumpeter’s Theory of Economic Development. [...] Read more
International Journal of Management and Business
Volume 13, Issue 3